Determinants of e-hailing service adoption among university students in Peninsular Malaysia

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Determinants of e-hailing service adoption among university students in Peninsular Malaysia

This research aims to identify the determinant factors influencing university students' intention to use e-hailing services, including attitude, subjective norm, perceived behavioral control, perceived usefulness, and perceived ease of use. A sample of 200 students from five different universit...

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Bibliographic Details
Main Authors:	Yan, Eng Xin, Md Jusoh, Zuroni, Zainudin, Norzalina, Osman, Syuhaily
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/116442/ http://psasir.upm.edu.my/id/eprint/116442/1/116442.pdf

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