Determinants of e-hailing service adoption among university students in Peninsular Malaysia
This research aims to identify the determinant factors influencing university students' intention to use e-hailing services, including attitude, subjective norm, perceived behavioral control, perceived usefulness, and perceived ease of use. A sample of 200 students from five different universit...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/116442/ http://psasir.upm.edu.my/id/eprint/116442/1/116442.pdf |