Service Recovery Strategies In Western Based Fast Food Restaurants: A Structural Equation Model Test

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Service Recovery Strategies In Western Based Fast Food Restaurants: A Structural Equation Model Test

This paper sets out to confirm a model that depicts the probability that service recovery activities will be carried out by front liners in Western based fast food restaurants. The study used a Juster scale based questionnaire survey format the restaurants customers. Data was then analyzed using exp...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Heriyadi, Kusyarnadi
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2008
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9236/ http://ir.unimas.my/id/eprint/9236/1/SERVICE%20RECOVERY%20STRATEGIES%20IN%20WESTERN%20BASED%20FAST%20FOOD%20RESTAURANTS.pdf

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