Service Recovery Strategies In Western Based Fast Food Restaurants: A Structural Equation Model Test
This paper sets out to confirm a model that depicts the probability that service recovery activities will be carried out by front liners in Western based fast food restaurants. The study used a Juster scale based questionnaire survey format the restaurants customers. Data was then analyzed using exp...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2008
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9236/ http://ir.unimas.my/id/eprint/9236/1/SERVICE%20RECOVERY%20STRATEGIES%20IN%20WESTERN%20BASED%20FAST%20FOOD%20RESTAURANTS.pdf |