Strategies of parasocial opinion leaders in using twitter to convey health messages to followers

QR Code

Strategies of parasocial opinion leaders in using twitter to convey health messages to followers

Medical and health professionals who actively share and discuss health information through social media to influence their followers are known as social media health opinion leaders. However, the parasocial relationships between social media health opinion leaders and their followers can influence t...

Full description

Bibliographic Details
Main Authors:	Sabariah Mohamed Salleh, Emma Mohamad, Saw, Teck Chew
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2022
Online Access:	http://journalarticle.ukm.my/21563/ http://journalarticle.ukm.my/21563/1/Jk_7.pdf

Similar Items

Acceptance of health messages conveyed by parasocial opinion leaders on twitter among followers
by: Chew, Saw Teck, et al.
Published: (2021)

The quality of health parasocial opinion leaders on social media. A literature review
by: Chew, Saw Teck, et al.
Published: (2019)

Congratulatory Messages Strategy in Facebook and Twitter
by: Irahim, Nur Hamimah Muhammad, et al.
Published: (2019)

Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use
by: Tengku Mohd Azzman, Tengku Siti Aisha, et al.
Published: (2017)

Online opinion leaders in the health promotion digital era
by: Cheah, Joyce Lynn-Sze, et al.
Published: (2021)

Opinion leaders should be given a role in organisation
by: Mimi Rabita, Abdul Wahit
Published: (2021)

Detecting Arabic terrorism messages on twitter using machine learning / Alharbi Norah Muteb S
by: Alharbi, Norah Muteb S
Published: (2019)

Sentiment analysis using negative selection algorithm for Twitter’s messages / Nazirah Che Alhadi
by: Che Alhadi, Nazirah
Published: (2012)

Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK
by: Pauzi, Syibratul Fauzana Mohd
Published: (2020)

Splitting techniques in vertical pneumatic conveying
by: Roberts, Jacob Thomas
Published: (2007)

Optimisation of biomass milling for conveyance and combustion
by: Williams, Orla, et al.
Published: (2013)

The influence of online opinion leaders on the purchase intention of Chinese university students
by: Shi, Jiayi
Published: (2020)

Exploring the influence of power in parasocial interaction between public figures and young adults
by: Ahmad, Nor Hasliza, et al.
Published: (2017)

The contribution of conveyed coal to mine heat problems
by: Watson, Andrew Gordon
Published: (1981)

The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia
by: Low, Xin Yi
Published: (2023)

The influence of opinion leaders on consumer buying behavior among millennials in Klang Valley
by: Kong, Chee Kei, et al.
Published: (2024)

Twittering on about mental health: is it worth the effort?
by: Jayaram, Mahesh, et al.
Published: (2017)

Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)
by: Tengku Mohd Azzman, Tengku Siti Aisha, et al.
Published: (2019)

Exploring the cultivation effects of anime consumption in developing parasocial relationships among Malaysian university students
by: Pua, Wei Yi
Published: (2023)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model
by: Alqahtani, Abdulaziz, et al.
Published: (2023)

Accelerating diffusion innovation using celebrities as opinion leaders for millennials: HPV vaccines in Indonesia
by: Pinariya, Janette Maria, et al.
Published: (2020)

Hypothesis: A perfect day conveys internal time
by: Groß, J., et al.
Published: (2017)

Developments of rubber material wear in conveyer belt system
by: Hakami, F., et al.
Published: (2017)

Linguistic foodscape as conveyed through online food menus
by: Lim, Chia Wei
Published: (2017)

Matrix-weighted consensus with leader-following topologies
by: Trinh, M.H., et al.
Published: (2017)

Leader-follower of quadrotor micro aerial vehicle
by: Pebrianti, Dwi, et al.
Published: (2018)

Breaking the traditional communication flow: exploration of social media opinion leaders in health
by: Mohamad, Emma, et al.
Published: (2017)

Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective
by: Tengku Mohd Azzman, Tengku Siti Aisha, et al.
Published: (2020)

Large eddy simulation of open channel flows for conveyance estimation
by: Beaman, Faye
Published: (2010)

Sensing and Filtering Characteristics of Electrostatic Sensors for Pneumatically Conveyed Particles
by: Mohd Riduwan, Ghazali, et al.
Published: (2011)

UMP focuses on sustainable development to convey Malaysia Madani idea
by: Mimi Rabita, Abdul Wahit
Published: (2023)

Sensing and filtering characteristics of electrostatic sensors for pneumatically conveyed particles
by: Rahmat, Mohd Fua'ad, et al.
Published: (2011)

Changes in Moisture Content of Corn Starch during Pneumatic Conveying
by: Ali, Asbi, et al.
Published: (1991)

Quasi-satellite system for leader-follower spacecraft formation
by: Mohd Harithuddin, Ahmad Salahuddin
Published: (2016)

Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China
by: Yao, Lu, et al.
Published: (2024)

Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication
by: Ammar Redza Ahmad Rizal,, et al.
Published: (2022)

Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication
by: Rehan Tariq,, et al.
Published: (2022)

The effectiveness of social media in assisting opinion leaders to disseminate political ideologies in developing countries: the case of Malaysia
by: Nuurrianti Jalli,
Published: (2016)

US economic announcements: do they convey information to the Autralian share market?
by: Hyland, I., et al.
Published: (2006)

Cannot write session to /tmp/vufind_sessions/sess_4igq1k8rhbmeo596hmk5g97euv