Strategies of parasocial opinion leaders in using twitter to convey health messages to followers
Medical and health professionals who actively share and discuss health information through social media to influence their followers are known as social media health opinion leaders. However, the parasocial relationships between social media health opinion leaders and their followers can influence t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2022
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| Online Access: | http://journalarticle.ukm.my/21563/ http://journalarticle.ukm.my/21563/1/Jk_7.pdf |