Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia

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Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia

This research is about customer satisfaction with the cybersecurity solutions purchased among B2B (Business-to-Business) organizations in Malaysia which aims to explore how the effect of service quality perception influences customer satisfaction which subsequently impacts word-of-mouth (WOM) and re...

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Bibliographic Details
Main Author:	Subramaniam, Nageswar Rao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2024
Subjects:	cybersecurity service quality customer satisfaction cybersecurity solutions cyber attacks repurchase intention word of mouth
Online Access:	https://eprints.nottingham.ac.uk/74568/

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