Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia
This research is about customer satisfaction with the cybersecurity solutions purchased among B2B (Business-to-Business) organizations in Malaysia which aims to explore how the effect of service quality perception influences customer satisfaction which subsequently impacts word-of-mouth (WOM) and re...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2024
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| Online Access: | https://eprints.nottingham.ac.uk/74568/ |