Understanding consumer’s cross-channel switching intention in the home appliances industry via push-pull-mooring framework

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Understanding consumer’s cross-channel switching intention in the home appliances industry via push-pull-mooring framework

The internet has become ubiquitous in our daily lives, and e-commerce is increasingly important. The retail environment has transitioned from traditional single-channel retail to include multiple channels. The consumer’s cross-channel switching behaviour is a much-studied phenomenon. When the custom...

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Bibliographic Details
Main Author:	Chuah, Dennis Sing Ming
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Subjects:	push-pull-mooring home appliances e-commerce online store offline store perceived risk perceived value cross-channel switching intention PLS-SEM Singapore
Online Access:	https://eprints.nottingham.ac.uk/67369/

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