Understanding consumer’s cross-channel switching intention in the home appliances industry via push-pull-mooring framework
The internet has become ubiquitous in our daily lives, and e-commerce is increasingly important. The retail environment has transitioned from traditional single-channel retail to include multiple channels. The consumer’s cross-channel switching behaviour is a much-studied phenomenon. When the custom...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2022
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| Online Access: | https://eprints.nottingham.ac.uk/67369/ |