Insights regarding the applicability of semiotics to CSR communication research

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Insights regarding the applicability of semiotics to CSR communication research

The chapter argues for a linguistic based theory and analytical tool – Semiotics in evaluating the quality and authenticity of Corporate Social Responsibility Reports (CSRR). Despite the proliferation of studies on CSR communication, there is lack of consensus and cardinal methodological base for ev...

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Bibliographic Details
Main Author:	Yekini, Kemi C.
Other Authors:	Crowther, David
Format:	Book Section
Published:	Edward Elgar 2017
Online Access:	https://eprints.nottingham.ac.uk/51779/

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