Insights regarding the applicability of semiotics to CSR communication research
The chapter argues for a linguistic based theory and analytical tool – Semiotics in evaluating the quality and authenticity of Corporate Social Responsibility Reports (CSRR). Despite the proliferation of studies on CSR communication, there is lack of consensus and cardinal methodological base for ev...
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| Format: | Book Section |
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Edward Elgar
2017
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| Online Access: | https://eprints.nottingham.ac.uk/51779/ |