A Comparative Study of the Role of Brochures in Tourism Marketing and Communications

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A Comparative Study of the Role of Brochures in Tourism Marketing and Communications

The main aim of this research is to extend the academic knowledge and impart managerial implications for determining different contributions of brochures in tourism marketing and communications. The research investigates the role of brochures in the rapid age of advance technological backgrounds whe...

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Bibliographic Details
Main Author:	Bodke, Gauri Jayant
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Subjects:	Brochures Tourism Marketing and Communications Print media Travel Agencies Tour operators.
Online Access:	https://eprints.nottingham.ac.uk/27572/

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