A Comparative Study of the Role of Brochures in Tourism Marketing and Communications
The main aim of this research is to extend the academic knowledge and impart managerial implications for determining different contributions of brochures in tourism marketing and communications. The research investigates the role of brochures in the rapid age of advance technological backgrounds whe...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2014
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| Online Access: | https://eprints.nottingham.ac.uk/27572/ |