Motivation of Chinese consumers toward Western luxury clothing products

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Motivation of Chinese consumers toward Western luxury clothing products

This dissertation attempts to investigate the motivation of Chinese consumers towards the consumption/purchase of Western luxury clothing products, specifically the luxury in Chinese market, interpersonal and personal motives to purchase luxury products, and Chinese culture influences on luxury purc...

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Bibliographic Details
Main Author:	Kwan, Shuk Man
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27332/

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