Motivation of Chinese consumers toward Western luxury clothing products
This dissertation attempts to investigate the motivation of Chinese consumers towards the consumption/purchase of Western luxury clothing products, specifically the luxury in Chinese market, interpersonal and personal motives to purchase luxury products, and Chinese culture influences on luxury purc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27332/ |