Advertising in the UK and Nigeria - A Comparative Study

QR Code

Advertising in the UK and Nigeria - A Comparative Study

The premise of this paper is to contribute to the existing data particularly on the matter of the impact cultural differences have on the strategies that are adopted by international businesses. It was found that existing literature does not broach this topic with particular reference to Nigeria (a...

Full description

Bibliographic Details
Main Author:	Usikalu, Motunrayo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26783/

Similar Items

A Comparative Study into the Effectiveness of Personalized Advertising
by: Arlon, Guillaume P.
Published: (2011)

A study of metaphors in advertising in Indian and UK editions of ELLE and VOGUE
by: Agarwal, Nidhi
Published: (2008)

Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
by: Idris, Azni, et al.
Published: (2009)

Essays on advertising, growth, and comparative statics
by: Oliver i Vert, Miquel
Published: (2025)

Attitude towards advertising among young adults: A comparative study by ethnicity
by: Hiram, Ting, et al.
Published: (2015)

The Pursuit of Happiness - The Impact of British Advertising on the Materialistic Aspirations of Polish Immigrants in the UK
by: Quandt, Piotr Bernard
Published: (2009)

Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK
by: Liu, Jing
Published: (2019)

How young adults perceive advertising: a comparative study of three ethnic groups
by: Hiram, Ting, et al.
Published: (2013)

A comparative study of risk disclosures in the banking sector in China and UK
by: Cai, Xuanyan
Published: (2011)

A cross-cultural study of self-harm comparing the UK and Thailand
by: Anupansupsai, Rungarun
Published: (2019)

Software Protection: A Comparative Study Between The UK And Malaysia Law
by: Abaei, Somayeh
Published: (2006)

A Cross-cultural Comparison of Gender Role Portrayal in Magazine Advertisements between China and the UK
by: Zhang, Yimai
Published: (2011)

Comparative study of NGOs towards disaster risk reduction in Nigeria
by: Gabarin Umar, Abubakar, et al.
Published: (2018)

Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry
by: Fikry @ Aziz, Amily
Published: (2003)

A cross-national comparative study between Australia and Singapore: attitudes towards television advertising
by: Phau, Ian
Published: (2008)

A study of generational cohort effect on attitude towards advertising : a two-directional study of advertising in general and controversial advertising
by: Ting, Huong Yiew
Published: (2015)

Advertising, globalisation and national identity: a content study of advertisements in Malaysia
by: Mohd Helmi Abd. Rahim,, et al.
Published: (2005)

Sustainability in the Tobacco Sector? A Comparative Study of CSR Activities in Vietnam and the UK
by: Trinh, Ngoc Huyen
Published: (2013)

Local voices, global impact: the changing trend of indigenous languages in transforming MTN Nigeria's advertising
by: Adeyeye, Babatunde, et al.
Published: (2025)

A comparative study on eid advertisement video through corporate Youtube channels and audience engagement in Malaysia
by: Shazleen Mohamed,, et al.
Published: (2024)

Attitude of Muslim Consumers Toward Sex Appeal in Advertising: A Comparative Study Between Subcultures in Malaysia
by: Rageh, Ahmed, et al.
Published: (2014)

Determinants of credit risk: Comparative study of banks in China, UK and US
by: wu, ying jun
Published: (2013)

Malaya-nigeria political parties ideologies in comparative study 1945 to independence
by: Haruna, Nasiru, et al.
Published: (2023)

Comparative legal study on the regulation of medicine advertisement in Malaysia and Australia / Ahmad Zuhri Md Ali
by: Md Ali, Ahmad Zuhri
Published: (2018)

A Comparative Study of Primary School Teachers’ Views about Dyslexia in the UK and Greece
by: Kostopoulou, Rodopi
Published: (2013)

Entrepreneurship Program Implementation Practices In Public Universities Of Malaysia And Nigeria A Comparative Study
by: bakar, Sani Abu
Published: (2024)

Impact of gender diversity of corporation on firm's performance: a comparative study of the UK and the USA
by: Zhao, Xiya
Published: (2020)

Competitiveness of the UK Fertility Market - A National Comparative Assessment
by: Ogunmokun, Adebola/H
Published: (2009)

Advertising Strategies In Malaysian Advertisements
by: Vasudevan, Chellammal
Published: (1983)

Medicines information in medical journal advertising in Australia, Malaysia and the United States: A comparative cross-sectional study
by: Othman, Noordin, et al.
Published: (2010)

Attitude of Muslim consumers towards sex appeal in advertising: A comparative study between sub-cultures in Malaysia
by: Ismail, A.R., et al.
Published: (2014)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

A comparative study on the law of homelessness in Malaysia and UK / Siti Qistina Azmi ... [et al.]
by: Azmi, Siti Qistina, et al.
Published: (2013)

Low-income housing policy : a comparative study of Malaysia and Nigeria / Bawa Chafe Abdullahi
by: Abdullahi, Bawa Chafe
Published: (2013)

The impact of insolvency on corporate contracts: a comparative study of the UK and US insolvency law regimes
by: Udofia, Kubianga Michael
Published: (2014)

A Comparative Study On Consumers' Attitudes Towards Genetically Modified Food Between Malaysia and UK
by: Chin, Wu Leong Jovan
Published: (2016)

Islamic advertising and advertisements: some concerns
by: Syed Abdullah Idid, Syed Arabi
Published: (2016)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

A comparative investigation on the determinants of capital structure: the UK and China experiences
by: Miao, Huaxin
Published: (2010)