Advertising in the UK and Nigeria - A Comparative Study
The premise of this paper is to contribute to the existing data particularly on the matter of the impact cultural differences have on the strategies that are adopted by international businesses. It was found that existing literature does not broach this topic with particular reference to Nigeria (a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26783/ |