Consumer Behaviour of Mainstream Population towards Ethnic Grocery Retailers in the UK

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Consumer Behaviour of Mainstream Population towards Ethnic Grocery Retailers in the UK

This research seeks to investigate consumer behaviour of mainstream population towards ethnic minority entrepreneurs in the United Kingdom based on the explorative study of grocery retailing. There are three essential motivations resulting in this topic. Firstly, increasing diversity in the UK leads...

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Bibliographic Details
Main Author:	Vu, Ngoc Phuong Linh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26731/

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