Consumer Behaviour of Mainstream Population towards Ethnic Grocery Retailers in the UK
This research seeks to investigate consumer behaviour of mainstream population towards ethnic minority entrepreneurs in the United Kingdom based on the explorative study of grocery retailing. There are three essential motivations resulting in this topic. Firstly, increasing diversity in the UK leads...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26731/ |