Responses of the Indian Men & Women toward Sex Role
Portrayals in Indian Commercials: A Mixed-methods
Study

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Responses of the Indian Men & Women toward Sex Role Portrayals in Indian Commercials: A Mixed-methods Study

Sex role portrayals in commercials are an extensively researched domain. Findings of many research studies (e.g. Belkaoui & Belkaoui, 1976; Busby, 1975; Wolin, 2003; Courtney & Lockeretz, 1971; Stern, 1999) confirm that women are often portrayed more stereotypically than men in commercials a...

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Bibliographic Details
Main Author:	-, Gitanjali
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26024/

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