Responses of the Indian Men & Women toward Sex Role Portrayals in Indian Commercials: A Mixed-methods Study
Sex role portrayals in commercials are an extensively researched domain. Findings of many research studies (e.g. Belkaoui & Belkaoui, 1976; Busby, 1975; Wolin, 2003; Courtney & Lockeretz, 1971; Stern, 1999) confirm that women are often portrayed more stereotypically than men in commercials a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/26024/ |