MAIN DEVELOPMENTS IN INDIAN BANKING AND THE CHOICE PROCESS OF CONSUMERS IN BANK SELECTION

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MAIN DEVELOPMENTS IN INDIAN BANKING AND THE CHOICE PROCESS OF CONSUMERS IN BANK SELECTION

ABSTRACT This research was carried on to high lighten the main developments of banking in India and the choice process of consumers in the selection of bank. It mainly focuses on what all factors do consumers take into account in their selection process. This shows how important it is for retail ban...

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Bibliographic Details
Main Author:	POPLI, ANSHUL
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25827/

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