MAIN DEVELOPMENTS IN INDIAN BANKING AND THE CHOICE PROCESS OF CONSUMERS IN BANK SELECTION
ABSTRACT This research was carried on to high lighten the main developments of banking in India and the choice process of consumers in the selection of bank. It mainly focuses on what all factors do consumers take into account in their selection process. This shows how important it is for retail ban...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25827/ |