Differentiation for Private Banking inMalaysia: A study of Service Preferences of Malaysia HWI Segment

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Differentiation for Private Banking inMalaysia: A study of Service Preferences of Malaysia HWI Segment

This paper aims to investigate service preferences among customers/clients in the Malaysian HNWI segment – with the aim being to develop a differentiation strategy for private banking in Malaysia. The study will further indentify the differences in perceptions about determinates of private banking i...

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Bibliographic Details
Main Author:	Lee, Sook Fong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/25358/

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