Differentiation for Private Banking inMalaysia: A study of Service Preferences of Malaysia HWI Segment
This paper aims to investigate service preferences among customers/clients in the Malaysian HNWI segment – with the aim being to develop a differentiation strategy for private banking in Malaysia. The study will further indentify the differences in perceptions about determinates of private banking i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/25358/ |