The Housing Market: Marketing Strategies Used by SME’s in the UK and China.

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The Housing Market: Marketing Strategies Used by SME’s in the UK and China.

I intend to investigate how a SME can survive the UK recession through the use of marketing techniques, focusing specifically on the housing industry through a case study approach of an estate agency firm. My study will place particular emphasis on the topic of Relationship marketing. Moreover I sha...

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Bibliographic Details
Main Author:	Wells, Lydia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25336/

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