The Housing Market: Marketing Strategies Used by SME’s in the UK and China.
I intend to investigate how a SME can survive the UK recession through the use of marketing techniques, focusing specifically on the housing industry through a case study approach of an estate agency firm. My study will place particular emphasis on the topic of Relationship marketing. Moreover I sha...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25336/ |