THE IMPACT OF CELEBRITY ENDORSEMENTS IN INDIA

A HOUSEWIFE’S PERSPECTIVE

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THE IMPACT OF CELEBRITY ENDORSEMENTS IN INDIA A HOUSEWIFE’S PERSPECTIVE

The technique of using celebrities to endorse a company’s product has been in use for many decades now. The absolute popularity of this strategy is explained by the presence of a known face in every second commercial on the television. This line of attack has been used to grab the attention of poten...

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Bibliographic Details
Main Author:	Khan, Shahira
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25176/

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