THE IMPACT OF CELEBRITY ENDORSEMENTS IN INDIA A HOUSEWIFE’S PERSPECTIVE
The technique of using celebrities to endorse a company’s product has been in use for many decades now. The absolute popularity of this strategy is explained by the presence of a known face in every second commercial on the television. This line of attack has been used to grab the attention of poten...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25176/ |