QR Code

Examine the Role of Brand Experience in Value Co-creation.

The previous experience with brand influences the consumer decision and consumer behavior. The brand is significant criteria in the evaluation of brand alternatives, especially co-creation of value. The co-creation offering is able to assess when the consumer participate and consume it. The consumer...

Full description

Bibliographic Details
Main Author:	Khachontantiphop, Phalida
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24980/

Similar Items

Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality
by: Tajvidi, M., et al.
Published: (2017)

Co-Creation of Value through Customer Experience: A Case Study of UK Watch Brand Storm
by: Wu, YanYan
Published: (2010)

Using gamification to create brand love in online retailing: Brand engagement and value co-creation perspective
by: Malik, Garima, et al.
Published: (2023)

EXPLORATORY STUDY OF THE CO-CREATION OF VALUE FOR LUXURY BRAND OWNERS: USING SOCIAL MEDIA
by: Pattie, Ben
Published: (2011)

How does the 'co-creation of value' affect brand management in terms of brand repositioning, brand restructuring and brand revitalisation for business-to-business organisations?
by: Butterworth, Lewis
Published: (2022)

What are Convention Attendees Looking for? An Examination of the Impact of Perceived Value and Value Co-creation on Attitude Formation
by: Ho, Jie Min, et al.
Published: (2021)

The effect of co-creation experience on outcome variable
by: Mathis, E., et al.
Published: (2016)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

An Investigation of Consumer Participation and Co-Creation Value in Facebook
by: Chiu, Yu-Ting
Published: (2010)

Patient experience of telehealth for the self-management of chronic disease: applying a value co-creation framework
by: Go Jefferies, Josephine Kian Wie
Published: (2017)

Value Co-creation in Service Innovation: Makermet Case Study
by: Safade, Lana
Published: (2015)

The value co-creation process of sport live-streaming services
by: Zhang, Sining
Published: (2020)

Uncovering the sports livestreaming platform value co-creation process
by: Liu, Haoyu
Published: (2023)

Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members
by: Yusman, Yacob, et al.
Published: (2016)

Examining the role of luxury brands in ytopia
by: Marchegiani, Chris, et al.
Published: (2009)

Re-assessing value (co)-creation and cooperative advantage in international networks
by: Butler, Bella, et al.
Published: (2014)

Do employees and customers understand their new roles for collaborative value co-creation in technology-driven service settings?
by: Kim, Jinkyung Jenny, et al.
Published: (2025)

A model of brand engagement in online brand communities: Co-creating value for the brand and the community
by: Alotaibi, Meshaal Hamad
Published: (2016)

Factors affecting value co-creation effectiveness in digital library service quality
by: Moses, Golooba, et al.
Published: (2017)

Heteropathic versus homopathic resource integration and value co-creation in service ecosystems
by: Peters, Linda D.
Published: (2016)

Heteropathic versus homopathic resource integration and value co-creation in service ecosystems
by: Peters, Linda D.
Published: (2016)

Tension in a value co-creation context: a network case study
by: Tóth, Zsófia, et al.
Published: (2018)

Colour As Branding And Value Creation On The Small Medium Enterprise (Sme) Food Souvenir Packaging In Bandung, Indonesia
by: Swasty, Wirania
Published: (2023)

Customer learning for value creation
by: Bailey, James Andrew
Published: (2014)

Leveraging user generated content: A visual case analysis of Contiki’s brand co-creation campaign
by: Ouschan, Robyn, et al.
Published: (2019)

Leveraging user-generated content: A visual case analysis of Contiki’s brand co-creation campaign
by: Ouschan, Robyn, et al.
Published: (2019)

Clarifying value in use and value creation process
by: Popesku, Mihajlo
Published: (2015)

Co-creation in living labs
by: Hagy, S., et al.
Published: (2016)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

A study of customer value co-creation in fashion industry: A consumer perspective
by: Chan, Yan Yee Ashley
Published: (2010)

Service value co-creation in research & innovation practices in higher education institutions in Malaysia
by: Moses, Golooba, et al.
Published: (2013)

Value Co-Creation, Goods and Service Tax (GST) Impacts on Sustainable Logistic Performance
by: Fernando, Yudi, et al.
Published: (2018)

The family visitor experience at heritage attractions: value creation within a service environment
by: Melvin, John D.S.
Published: (2016)

The roles of brand experience in forming loyalty intention
by: Lada, Suddin, et al.
Published: (2014)

Innovativeness of Creative Thinking for Value Creation
by: Sulaiman, Ibrahim Fahad, et al.
Published: (2015)

Midstream value creation in social marketing
by: Luca, Nadina Raluca, et al.
Published: (2016)

Co-creation of Radical Innovations in Networks
by: DAchiardi, Luis
Published: (2010)

Influence of perceived innovativeness, customer perceived values and attitude towards customer value co-creation behaviour in dessert cafés
by: Ling, Esther Sii Wei
Published: (2023)

An Empirical Study on the Impact of Consumer Engagement in Value Co-creation —— An Example of the Apparel Industry in China
by: MU, Yutong
Published: (2022)

How does customer co-creation affect firm’s brand image and customer’s willingness to pay a price premium?
by: LI, Yingnan
Published: (2015)