Examine the Role of Brand Experience in Value Co-creation.
The previous experience with brand influences the consumer decision and consumer behavior. The brand is significant criteria in the evaluation of brand alternatives, especially co-creation of value. The co-creation offering is able to assess when the consumer participate and consume it. The consumer...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/24980/ |