Implications of Cloud Computing on Customer Relationship Management

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Implications of Cloud Computing on Customer Relationship Management

This project will analyse and highlight how cloud based CRM products can help enterprises to build an effective CRM strategy and thus increase profitability by maintaining effective customer relationship. This project will critically analyse the importance of CRM in the current competitive business...

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Bibliographic Details
Main Author:	Chakraborty, Joytilak
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/24901/

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