Implications of Cloud Computing on Customer Relationship Management
This project will analyse and highlight how cloud based CRM products can help enterprises to build an effective CRM strategy and thus increase profitability by maintaining effective customer relationship. This project will critically analyse the importance of CRM in the current competitive business...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/24901/ |
| Summary: | This project will analyse and highlight how cloud based CRM products can help enterprises to build an effective CRM strategy and thus increase profitability by maintaining effective customer relationship. This project will critically analyse the importance of CRM in the current competitive business environment. Cloud computing technology will be explained in details and various benefits of using cloud based technology will be highlighted. Various cloud based CRM products will be analysed in details highlighting the benefits of using such SaaS products. So this project will analyse the implications of Cloud Computing in Customer relationship management |
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