Differentiation Strategies in Premium Pricing: A Study of The Exclusive Value Principle in The Malaysian Wedding Photography Service Industry

Differentiation Strategies in Premium Pricing: A Study of The Exclusive Value Principle in The Malaysian Wedding Photography Service Industry

Wedding photography in Malaysia is close to hyper-competition. The influx of newcomers force veteran photographers to aggressively differentiate themselves to maintain competitive advantage. Some photographers have successfully differentiated their services through a premium pricing approach, the fo...

Full description

Bibliographic Details
Main Author: Lim, Fiona Fei Lee
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/24287/

Similar Items

Similar Items