Differentiation Strategies in Premium Pricing: A Study of The Exclusive Value Principle in The Malaysian Wedding Photography Service Industry
Wedding photography in Malaysia is close to hyper-competition. The influx of newcomers force veteran photographers to aggressively differentiate themselves to maintain competitive advantage. Some photographers have successfully differentiated their services through a premium pricing approach, the fo...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/24287/ |