Drivers of Credit Cards Adoption and Usage: An Exploratory Study

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Drivers of Credit Cards Adoption and Usage: An Exploratory Study

The competition among different credit card issuers has become more intense, leading to increased challenge for market growth opportunities in terms of credit cards circulation and share of wallet in terms of credit card usage. In response to competition from existing players and possible new entran...

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Bibliographic Details
Main Author:	Chong, Seow Fun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/24266/

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