Drivers of Credit Cards Adoption and Usage: An Exploratory Study
The competition among different credit card issuers has become more intense, leading to increased challenge for market growth opportunities in terms of credit cards circulation and share of wallet in terms of credit card usage. In response to competition from existing players and possible new entran...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/24266/ |