Chinese Outbound Travel Market – An Analysis of Chinese Tourist Behaviour in the United Kingdom

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Chinese Outbound Travel Market – An Analysis of Chinese Tourist Behaviour in the United Kingdom

ABSTRACT The study on consumer behaviour is popular among all industries, and there is no exception for the tourism industry. Actually, a comprehensive understanding of tourist behaviours enables the destination marketers and tour operators to exert effective influences on the customers’ pre-purch...

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Bibliographic Details
Main Author:	Wang, Ting
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24123/

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