Chinese Outbound Travel Market – An Analysis of Chinese Tourist Behaviour in the United Kingdom
ABSTRACT The study on consumer behaviour is popular among all industries, and there is no exception for the tourism industry. Actually, a comprehensive understanding of tourist behaviours enables the destination marketers and tour operators to exert effective influences on the customers’ pre-purch...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24123/ |