Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia
This paper discusses the strategic positioning and use of Porter’s (1980) generic strategy framework within the foreign commercial banks operating in Malaysia. It was found that two distinct strategic groups were formed by the foreign commercial banks. Performance analysis conducted suggests that ba...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/23985/ |
| _version_ | 1848792675674750976 |
|---|---|
| author | Rasool Khan, Mohamed Rizal |
| author_facet | Rasool Khan, Mohamed Rizal |
| author_sort | Rasool Khan, Mohamed Rizal |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper discusses the strategic positioning and use of Porter’s (1980) generic strategy framework within the foreign commercial banks operating in Malaysia. It was found that two distinct strategic groups were formed by the foreign commercial banks. Performance analysis conducted suggests that banks with clearer strategic direction managed to outperform its peers in its strategic group. Furthermore, the performance of one strategic group was significantly lower than that of the second. |
| first_indexed | 2025-11-14T18:48:11Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23985 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:48:11Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-239852018-01-30T13:19:29Z https://eprints.nottingham.ac.uk/23985/ Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia Rasool Khan, Mohamed Rizal This paper discusses the strategic positioning and use of Porter’s (1980) generic strategy framework within the foreign commercial banks operating in Malaysia. It was found that two distinct strategic groups were formed by the foreign commercial banks. Performance analysis conducted suggests that banks with clearer strategic direction managed to outperform its peers in its strategic group. Furthermore, the performance of one strategic group was significantly lower than that of the second. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23985/1/mohamedrizal.pdf Rasool Khan, Mohamed Rizal (2007) Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Rasool Khan, Mohamed Rizal Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia |
| title | Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia |
| title_full | Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia |
| title_fullStr | Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia |
| title_full_unstemmed | Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia |
| title_short | Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia |
| title_sort | business-level strategy for the foreign commercial banks operating within malaysia |
| url | https://eprints.nottingham.ac.uk/23985/ |