Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia
This paper discusses the strategic positioning and use of Porter’s (1980) generic strategy framework within the foreign commercial banks operating in Malaysia. It was found that two distinct strategic groups were formed by the foreign commercial banks. Performance analysis conducted suggests that ba...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/23985/ |