TRANSFERRING LUXURY FASHION PHYSICAL STORES TO THE INTERNET

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TRANSFERRING LUXURY FASHION PHYSICAL STORES TO THE INTERNET

ABSTRACT The Internet penetration is on the rise at a high pace worldwide, which produced many opportunities to increase the efficiency of online shopping behaviour by improving the availability of product information, enabling direct multi-attribute comparisons, and reducing buyer search costs (C...

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Bibliographic Details
Main Author:	QIAN, WENJUN
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Subjects:	Luxury Fashion E-commerce Luxury Online Shopping Online Community Co-create Value
Online Access:	https://eprints.nottingham.ac.uk/23960/

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