TRANSFERRING LUXURY FASHION PHYSICAL STORES TO THE INTERNET
ABSTRACT The Internet penetration is on the rise at a high pace worldwide, which produced many opportunities to increase the efficiency of online shopping behaviour by improving the availability of product information, enabling direct multi-attribute comparisons, and reducing buyer search costs (C...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | https://eprints.nottingham.ac.uk/23960/ |