The Impact of Private Label Brands on Managing the Supply Chain

The Impact of Private Label Brands on Managing the Supply Chain

Private label brands, or store brands, became an ubiquitous part of retailer offerings, especially in developed markets. Retail chains launch PL programs in order to increase customer loyalty, gain higher margins and rise their power over brand manufacturers. Private label brands are introduced acro...

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Bibliographic Details
Main Author: Drachuk, Vera
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2010
Online Access:https://eprints.nottingham.ac.uk/23894/

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