The Impact of Private Label Brands on Managing the Supply Chain
Private label brands, or store brands, became an ubiquitous part of retailer offerings, especially in developed markets. Retail chains launch PL programs in order to increase customer loyalty, gain higher margins and rise their power over brand manufacturers. Private label brands are introduced acro...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23894/ |