A Study on Worksite Marketing strategy and critical evaluation of its success potential for HDFC Standardlife Insurance Company Limited.

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A Study on Worksite Marketing strategy and critical evaluation of its success potential for HDFC Standardlife Insurance Company Limited.

This report presents the facts and trends, the challenges on ‘Worksite Marketing’ and recommends suggestions to HDFC Standard Life Insurance Company Ltd for its successful implementation of the proposed strategy. The main objective of the study is to accomplish the following,  Proper understanding...

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Bibliographic Details
Main Author:	Albert Rozario, Arock Rufus
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23795/

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