A Study on Worksite Marketing strategy and critical evaluation of its success potential for HDFC Standardlife Insurance Company Limited.
This report presents the facts and trends, the challenges on ‘Worksite Marketing’ and recommends suggestions to HDFC Standard Life Insurance Company Ltd for its successful implementation of the proposed strategy. The main objective of the study is to accomplish the following, Proper understanding...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23795/ |