Competitive Advantages in the Chinese Internet Industry
--Cases Study from Taobao.com and eBay, Baidu
and Google, QQ and MSN

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Competitive Advantages in the Chinese Internet Industry --Cases Study from Taobao.com and eBay, Baidu and Google, QQ and MSN

This research aims to provide an overview of strategies adopted by three Chinese companies—Taobao.com, Baidu, and QQ to gain competitive advantages. Three strategies—first- and second-mover strategy, generic strategy, and resource-based theory are identified and further analyzed. The analysis employ...

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Bibliographic Details
Main Author:	CHEN, XI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23333/

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