Competitive Advantages in the Chinese Internet Industry --Cases Study from Taobao.com and eBay, Baidu and Google, QQ and MSN
This research aims to provide an overview of strategies adopted by three Chinese companies—Taobao.com, Baidu, and QQ to gain competitive advantages. Three strategies—first- and second-mover strategy, generic strategy, and resource-based theory are identified and further analyzed. The analysis employ...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23333/ |